Style is an expression of Persona and Charisma.
Fashion is something that comes after Style.
Always be Fashionable and Fabulous.
Culminating from her passion for styling and her eye for statement making pieces that were honed during her years as a stylist and fashion editor for a leading magazine, Vijeta Ramchandani’s line of unique fashion jewellery, Raya, is a testament to her skills. Launched in 2011, her designs celebrate women who love fashion and play up on international trends, often leading the industry in India. Each piece has intricate nuances that have grown to become a signature of the brand. Handcrafted by a team of skilled artisans in India, the jewellery, conceptualised by Vijeta, is crafted in brass and plated in 22K Gold. The precious stones that enhance the designs, are meticulous sourced from around the world, with very few pieces making the final quality cut. Raya’s unique and electric styles reflect fashion’s current fancy, flirting with large stones, beads, iconic shapes, leather and chains. The brand does offer the option of bespoke jewellery for a discerning few.
The Raya Woman is used to making a statement with her sartorial choices and indulges in jewellery that can match her persona and have an unique tale to tell. Will you join the tribe?